Music Projects
Music has the power to inspire action, heal hearts and sooth souls. My motivation for supporting artists and sharing their creations with the world has always been fueled by the fans.
From working with legacy acts, pop icons and emerging artists at well-respected music companies like Universal Music Enterprises, Interscope Records, BMG and Cornerstone Agency I’ve had the opportunity to foster community while crafting creative digital marketing campaigns that make a global impact.
My journey in music has led to working with iconic artists from Ringo Starr and Stevie Wonder to Lady Gaga and Carly Rae Jepsen. Working with frontline, catalog and legacy acts has challenged me to stay on top of emerging technologies, social media platforms, and digital marketing strategies. I have learned to be proactive and creative in my approach to connecting with consumers.
Overall, the privilege of working with such a range of artists and projects has been a transformative experience. The lessons and insights gained from working at the biggest record company in the world and having the opportunity to work with legacy acts, pop icons and being involved in breaking emerging artists have undeniably influenced the trajectory of my career, and I am grateful for the opportunity.
While working 30+ artists at a time, I am fluent in project managing, prioritizing and engaging with various departments around the globe. I’ve worked on album, song and music video marketing campaigns for Lady Gaga, Ellie Goulding, Ringo Starr, Aloe Blacc, Zedd, Avril Lavigne, Carly Rae Jepsen, X Ambassadors, Imagine Dragons, Lana Del Rey, The Faim, LP, Good Charlotte, Glen Campbell, Bob Seger, Brian Wilson, The Beach Boys, Pink Floyd, Swedish House Mafia, OneRepublic, Maroon 5, Steve Aoki, Megadeth, A Perfect Circle, Warren G, Stevie Wonder, Calvin Harris, Disclosure, Lil Dicky, Elohim, Talos, The Glorious Suns and lots more.
My Music Timeline:
Role: Freelance Marketing & PR Specialist
Clients: Atlantic Records, Lauretta Records, The Ceremonies, Stepfather
Year: 2018 - present
Role: Head of Digital Marketing / Director of Digital Marketing
Company: BMG, Recorded Music
Year: July 2017 - July 2018
Role: Digital Marketing Lead & Project Manager
Company: Universal Music Enterprises
Year: July 2014 - July 2017
Role: Digital Marketing Manager
Company: Interscope Records
Year: July 2012 - July 2014
Role: Publicist & Digital Marketing Strategist
Company: Cornerstone Agency
Year: July 2011 - July 2012
Roles: Publicist & Promoter
Radio DJ (KUCI & Houndstooth Radio)
Writer (OC Weekly, 944, The Vinyl District, LA Canvas* also music editor)
Editorial Assistant (Churm Media, which published magazine titles OC Metro, OC Family, OC Menus, Body Beautiful)
Clients: The New Limb, Hindu Pirates, Honeypie, Wildboyz, OC Foodie Fest, South Coast Plaza concert series
Year: 2007 - 2011