Growth Marketing
Expand your reach and build your own community. With clients, I am always advocating for them to prioritize community engagement and growing their consumer base. Some examples include offering reward programs, exclusive content, unique experiences and personalized content/messaging.
Some of the highlights of my career have been to guide and help optimize artists’ and brands’ social channels and launch interactive digital campaigns that provide impactful insights and data about their consumers.
A recent success story example: In the Fall of 2019, I met homebrewer Sarah Flora also known as Flora Brewing on YouTube and Instagram. I started chatting more with Sarah about her goals and I knew my digital marketing and PR experience with musicians and the network I was building within the alcohol space could help her accomplish those goals. At the time, she had just launched her YouTube channel and had reached 1,000 subscribers, and her goal was to start monetizing the channel. Through my experience and network, I offered to help, and soon after her channel was approved to start monetizing. From there I focused on PR and growth marketing including expanding to other platforms and brand partnerships. Sarah’s homebrewing tutorials have now amassed millions of views and her channel has over 28K subscribers. Her Instagram has over 40K followers. Since she’s launched a Patreon, TikTok, Newsletter and the Brewing After Hours Podcast, which received an award from the North American Guild of Beer Writers. All of this work has been recognized by outlets like Good Beer Hunting, Vinepair, Thrillist, NY Times, Forbes, Fuse TV, and many others.
Areas of Expertise Include:
E-Commerce, Email Marketing, Community Engagement, Social Media Management & Channel Optimization, Website Design, Management and SEO.
Examples of web design / management include: